"If you keep doing what you've always done, you'll keep getting what you've always gotten." Right? "How to Create a Tidal Wave of Targeted Traffic Through the Power of TV, Radio and Print - Absolutely FREE!" (Who Needs AdWords When You Can Get Oprah?)
Dear Imagine this. You’ve just invented some radically different weight loss product that allows you to lose weight while working on your website! It's so effective that your spouse actually nags you to play on the computer. I mean, it'll revolutionize weight loss programs, forever! But competition for diet and weight loss products is fierce - especially during swimsuit season! So what can you do to spread the word about your incredible new product? In other words, What's the fastest, cheapest way to get prospects to your website? Fast isn’t a problem, but “cheap” is. Frankly, there isn’t much more you can do online than start spending mega-bucks on Google Adwords or other pay-per-click advertising. And I DO mean mega-bucks. As of this writing, the estimated average cost-per-click in Google Adwords for the keyword phrase “weight loss” is $2.17 to $2.74 – with a potential estimated cost per day of $7,760.00. So... do you have $7,760.00 a day to spend – just on ONE keyword phrase? I thought not. Okay, different scenario. Say you write an e-book about what to sell on eBay. Pretty common subject. Lots of interest. And for the sake of argument, we’ll say that your book is pretty doggoned good. You don’t have a particular deadline, you just want to want to start selling some books and making some money. The problem is that there are about 54,199,199 other sites competing for the top spot in Google for “what to sell on eBay”... and, yes, it’s also a popular keyword phrase in Adwords. Search engines are too competitive. You know how hard it is to get traffic to your website. The competition is fierce for any topic that’s even remotely popular. The “holy grail” of Internet Marketing – a top 10 position in a search engine like Google – is so far out of reach for most of us that it might as well be the moon. And even if you DO get there, it takes forever (well, months if not years) and you can’t bank on staying there. (I know, I’ve had that happen with one of my websites, BusinessCardDesign.com.) PPC ads are too expensive. So if you can’t rely on the search engines, you’ve got to find other ways to get people to your site. As I’ve mentioned, you can pay for traffic – but that can add up to quite a bit of money, and it's something you have to keep paying, month after month after month. Besides, it’s a pain to keep track of click-through-rates and campaigns and conversion ratios and all that. Linkbuilding is too tedious. Another effective strategy, link building, is also difficult and time-consuming to achieve. If you do it the fast way, using software or automated solutions, you run the risk of being perceived as a “link farm” and losing search engine (and yes, visitor) credibility. While links from relevant, popular websites are enormously helpful, again – they’re hard to come by and take time to develop. So what’s an Internet Marketer to DO? Even if you get the traffic, it doesn't mean people will buy. But the second problem most online marketers like us face is even more frustrating. Even if you get someone to your website, how do you get them to buy your product (order your service, call your office, sign up for your mailing list, leave a comment in your forum, donate to your cause, bookmark your site), or whatever else you want them to do? As most of us have learned (the hard way), traffic does NOT equal profit! You need to establish some credibility with your prospect, first. Why don't people respond to your website? The reasons vary - could be crappy copywriting (which you can control), could be copious competition (which you cannot). But the bottom line is that it’s just plain hard to convince someone who doesn’t know you, who’s never heard of you, and who hasn’t seen your face plastered on every billboard in town to give your website more than a cursory glance. After all, we’re inundated with ads, we’ve learned to be suspicious of some of the nonsense and downright fraud perpetrated on the Internet, and we’re just busy. Besides, the next website is only a click away... (Gee, this is depressing; it’s a wonder some of us make any money at ALL.) Wouldn't this be better? What if you could deliver your message directly to several hundred thousand people - people who were ready to listen and eager to understand what YOU have to say - absolutely FREE? That, my friend, is precisely what I’ve been able to do. Let me tell you right up front that I'm no guru. I’m a modestly successful online marketer with multiple websites who's been doing business on the 'Net since 1999. I’ve made some money but by no means what I’d like to make. I'm pretty typical, I think. So what did I do that was so different? I learned to tap into the power of free publicity. Within one month of the publication of my latest e-book, I was booked to be on the RADIO, TV, and was featured in a NEWSPAPER. That’s thousands of dollars worth of exposure, and I didn’t pay a dime for it! Don't believe me? Take a gander below. You'll see that I'm hardly a super-model. I certainly don't appear on any list of the world's richest people. I don't even have any famous relatives. So there certainly aren't any paparazzi following me around. I’m not even a reporter with 15 years experience, or a TV producer for some hugely successful show, and I didn’t even major in Public Relations in college (although I did take a course in it once, more than 20 years ago.)
It’s a heady feeling to put “As Seen on TV” on your website! But why should you care about OFFLINE publicity, You mean besides the fact that it's dumb to completely ignore a huge source of new prospects - especially if your competition is practically non-existent? Here's why it's smart to add offline publicity to your long-range marketing arsenal. At its most basic, publicity is simply news that is disseminated about you (or your company or your product) through media such as newspapers, magazines, radio, and television. You can’t buy it. You may initiate it, but you don’t control it. It doesn’t come from you. It comes from a reporter at the New York Times or an announcer on your local TV news. And because publicity comes from someone who is perceived to be non-biased, it’s trusted. It’s seen as believable. It’s different, somehow, from any ad or any promotion you do. The amount of money you spend, the cleverness of the ad, the saturation you get – all that doesn’t matter. Because if it’s an ad, people don’t trust it, because they know you’re trying to sell them something. Publicity is NEWS, not advertising, so it's believable. And convincing people to believe what you say is the ONLY way to make a sale! When Microsoft releases a new operating system, are you more likely to believe Microsoft’s advertising about how great it is, or the review in your favorite computer magazine? That's precisely why this saying is so, so true... “Advertising is what you pay for. Publicity is what you pray for.” When someone seen as an objective third party, such as a member of the news media that you’ve come to trust, mentions a product or service as a solution to a particular problem, you tend to believe what they say. So how can YOU get those mentions on The Today Show or in the New York Times or Paul Harvey’s “News and Comment”? It’s not rocket science – and no, you don’t need to have a friend in show business or hire a $10,000 per month public relations firm (believe it or not, some DO cost that much). Remember, I did it all by myself – there’s absolutely no reason you can’t do the same, or even better! All you need to know is how to convey news about your company to the appropriate media people. These reporters and journalists and producers will take it from there, and you’ll be on your way to fame and fortune! So how do you find those reporters? What kind of news are they looking for? And how do you give it to them? Glad you asked! The answers are in my newest ebook, “The Publicity Traffic System” – and it can be yours today – if you qualify! When I first tried getting some of this free publicity for myself, I had no idea what I was doing. I made quite a few mistakes, and missed quite a few opportunities. But I knew I was onto something, because I had some success too. Like getting on the radio in a large metropolitan area for 24 minutes on the morning of “Black Friday” – when what you’re selling is a book on shopping, getting major media coverage on the biggest shopping day of the year is wonderful! As far as promotion goes, it doesn’t get much better than that. So I kept taking notes. Kept writing down names, and website URLs, and media contact info (my own little media database, in fact). And especially, little snippets of juicy info like how to get past the gatekeeper to ferret out the name of the exact editor who’d be interested in my expertise. I developed my own SEVEN-STEP PUBLICITY SYSTEM, in fact - that's easily duplicated by anyone! Here’s what you’ll discover in "The Publicity Traffic System":
Internet Marketers have an edge when it comes to getting media coverage. Much of what you already do is tailor-made for the media, and I show you how to capitalize on it!
Despite my success, I'm not an expert in this area. And if that makes you uneasy - if you worry about trusting the experience of an amateur, and would rather hear from a professional - I certainly understand. So I begged and pleaded and got a few public relations professionals - and even a few "ordinary" Internet Marketers who've gotten extraordinary results using free publicity - to spill a few MORE secrets. You'll hear from plenty of honest-to-goodness publicity and media experts in the ebook, too, such as...
Why aren’t more online marketers doing this? Going after free publicity is a no-brainer! And “The Publicity Traffic System” is the ONLY guide written BY an Internet Marketer, FOR Internet Marketers! lt may be a "no-brainer" but that doesn't mean you know where to start. We do what we know, right? Remember what I said earlier – about SEO and pay-per-click and linkbuilding – those traditional ways of getting traffic to our websites? They work. And we're familiar with them. And I’m certainly not recommending that you ignore those, or any other reputable, valid method of increasing site traffic and sales. It’s just that most of us are so focused with ONLINE marketing methods that we completely ignore the millions of prospects who are OFFLINE. We've been putting all of our online marketing "eggs" into one basket, which is just plain dumb. It could be that you've considered offline marketing but have no idea how to go about it. It's worth finding out, because reporters and producers and journalists have thousands of column inches and airtime minutes to fill every single day. They’re screaming for solid news that will interest their readers. There’s absolutely no reason why YOU can’t be the one providing that news! Doesn’t matter how small your niche is – there’s a magazine, or an Internet radio show, or a newsletter out there SOMEWHERE with listeners or readers or viewers who want an endless supply of information. So if USA Today isn’t a good match for your product – maybe “Footwear News” IS! Fortunately, publicity itself is free – in that you don’t pay to be featured in a magazine or interviewed on the radio. From the perspective of a small business owner or entrepreneur – anyone without a huge advertising or promotional budget – it’s ideal. But finding those journalists, figuring out what to say to them (and how to say it, and when to say it, and what blunders to avoid) – and then, following up, is a time-intensive process. I’ve been researching this for months! DOING it isn’t an issue – learning how to do it RIGHT, IS! So what would you pay to learn how to get targeted, ready-to-buy customers to your website, using free publicity? We already talked about how much traditional traffic-generating methods like SEO, pay-per-click advertising and link building can cost – in time (lost revenue!) as well as money. And none of them are fast, or guaranteed, although if your pockets are deep enough you can probably use AdWords effectively. Free publicity is certainly an attractive alternative, or add-on, strategy! Now you COULD pay someone to develop a media plan and handle your publicity and public relations needs for you. According to Joe Hadzima, Jr., the current MIT Enterprise Forum, Inc. Chairman of the Board, who wrote a series of columns for the Boston Business Journal called "Starting Up": "For an aggressive PR program, expect to pay as much as $10,000 per month or more. Many firms prefer to work with a 12-month contract with a 60-day cancellation clause. There are more than a few Boston-area software companies, for example, that are paying $10,000 per month for PR. The 'average' PR expense across most industries is more likely to be in the $5,000 to $6,000 per month range." Don’t have $6,000.00 to spend per month? Plus expenses? And, by the way, you’re paying these PR professionals no matter whether you get coverage or not – that’s right, you can drop a few thousand bucks and get absolutely zilch for it. Say you budgeted a bit, decided to shoot for a little less coverage and have the public relations firm do a little less of the work. So if we split that $6,000.00 in half, we're at $3,000. Per month. Or $36,000 a year. Still too rich? Well – there are public relations companies nowadays that charge only for results. You don’t pay unless they actually get you a story. For example, at PublicityGuaranteed.com, fees vary depending on the circulation of the newspaper or magazine they get you in. For a small newspaper (less than 10,000 circulation), your cost is $195 as of the time of this writing. If you want a story about your website in a major publication such as The Wall Street Journal or USA Today (more than 500,000 circulation), your fee is $2,850.00. What if you went real basic, and just had someone write a press release for you? That’s about as elementary as you can get while still obtaining professional help. It’s not a bad idea – especially if your news is especially broad or compelling or timely – but how’s $195 to $395 sound, for a single press release? That’s pretty typical for an experienced, media-savvy writer. I could go on... but by now I think you get the picture. Having someone else handle your public relations is downright expensive. Yes, there are times it may be worth every penny to hire someone else to handle all or part of your publicity needs – and I discuss that in “The Publicity Traffic System” – but most of the time, the information in this book will be all you need. Heck, if you’re too busy, you can buy the book and pay some college kid $10/hour to implement it! So how much is "The Publicity Traffic System" worth? Frankly, this is worth at least a few hundred dollars – maybe $395, the price of one press release writing – wouldn’t you agree? For knowledge and tools and a publicity-generating system that you can use over and over again, for as many websites as you want, to drive tons of eager, targeted prospects to your site, absolutely free? But that price is still a bit ridiculous. You and I both know that it doesn’t cost me (or anybody else, for that matter) an arm and a leg to produce an e-book. My information is certainly valuable and can bring you tons of money, but hey – I work from home, and remember that $6,000 per month public relations bill I DON’T have? Because I did it myself, just like you’re about to do? So I've decided to charge less than half of what you'd typically pay for one release - just $127. More than fair and I’m sure quite a few people will be willing to pay that. I honestly expect to raise the price fairly soon, based on my initial sales projections. But the Publicity Traffic System is new and it's almost my birthday - two good reasons to offer a temporary price reduction! If you’re savvy enough to see the advantages of getting your website mentioned in radio, TV, and print – something the vast majority of your competitors will never dream of doing! – you qualify. I’ll let you have the complete system for only $97, a savings of $30! But it’s only when you order now. Not sure? There's more... What you’re about to learn in “The Publicity Traffic System” will bring in thousands of dollars worth of media coverage for your business if you apply it. If you order TODAY, I’ll also throw in the following bonuses:
I've done a staggering amount of research and found some top-notch professionals to supplement what I couldn't uncover on my own. And if you were to do all this research yourself - well, prepare to be overwhelmed. The amount of advice on this topic (some good, some not so much) is frankly mind-boggling. For example, do you have any idea how many examples of press releases there are? All with their own little quirks and tweaks and explanations? It took me forever to decide which particular variation to show you. (You don't need to see them all, you'll go nuts!)
I want you to see for yourself how easy it really is to get free publicity for your website – and how much media coverage (and ensuing money, and traffic) you’ll gain. As I've explained, the price (if you order today!) is absolutely rock-bottom. In addition, my guarantee is absolutely rock-solid. I'm so sure that you'll like what you read that I’ll offer a 100% money back guarantee. Heck, it's really BETTER than money back...
Believe me, if I can get all this free publicity – this targeted traffic to my website – so can you! If you're reading this particular version of the salesletter, you're in luck. This incredibly low price can be pulled at any time - but if you order TODAY, you're getting the absolute lowest price at which the product will ever be sold. Anyone buying now saves $30 immediately - AND is uniquely positioned to start taking advantage of this valuable media coverage way in advance of their competitors. Remember, if you keep doing what you've always done, you'll keep getting what you've always gotten. If traditional site promotion methods just aren't getting you where you want to go, why not try something radically different?
Order today, while you can get “The Publicity Traffic System” at the introductory special price - a savings of $30! Look, you could buy and host a few more domain names, hoping SOMEBODY will click on the Adsense ads you have there - or blow a few hundred bucks on yet another product or service that's "guaranteed" to get your site in the top 10 in the search engines (for what obscure phrase? C'mon, nobody can guarantee that...) - or hire an expensive copywriter to redo your site (I spent $3000 once for a professional to tweak the copy on one of my websites - NO improvement in sales) - or just spend the You're gonna spend that This time, use it to propel your business to fame and fortune. You know what you're talking about, you have the expertise - you already are a star! - so let me show you how to show the world. I look forward to reading about YOU in print – and hearing you on the radio, and seeing you on my TV! Regards,
Diana Ratliff P.S. Remember, publicity works a lot better – and costs a lot less! – than advertising. If you’ve been waiting... and waiting... and waiting... for eager prospects to finally find your website and place an order, then you’ve got to give “The Publicity Traffic System" a try! P.P.S. Why BEG for some measly incoming link, PLEAD for people to click on your Adwords ads, or PULL YOUR HAIR OUT trying to figure out how to get your site to rank higher in Google, when a single press release can plaster your name and product virtually everywhere, in a format people trust? PUBLICITY WORKS! And "The Publicity Traffic System" will never be priced less than it is right now, so hurry and order your copy today - especially if you want coverage for the holiday season, you need to get going NOW. Paypal and eChecks also accepted. International orders, too!
Copyright © 2007-11 ~ Diana Ratliff ~ Worldwide Rights Reserved. F.A.Q. ~ Earnings Disclaimer ~ Privacy Policy ~ Contact: diana AT publicitytrafficsystem DOT com |
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